In 1977, Ken Olsen, president of Digital Equipment Corporation, one of the most successful computer companies in the world, said:
“There is no reason anyone would want a computer in their home.”
Ken Olsen · 1977
He wasn’t stupid. He was looking at the world as it was. And in the world as it was, he was right. Nobody needed a spreadsheet. Nobody was asking for email. There was no World Wide Web, no app, no reason.
Steve Jobs saw the world as it would be. He understood something Olsen didn’t: you don’t build the future by asking people what they need. You build the tool, and the need reveals itself. The personal computer didn’t fill a gap in the market. It created a market that didn’t exist.
We are at that exact moment again.